TradeWireUK.uk may from time to time publish sponsored content. This is material that has been paid for by a third-party brand, company or organisation and is published on our site under a commercial agreement. Sponsored content is distinct from independent editorial journalism and is always clearly labelled as such. The purpose of this policy is to ensure that readers can distinguish between content produced by our editorial team and content that has been funded by an external sponsor.
How sponsored content is labelled
All sponsored content on TradeWireUK.uk carries one of the following labels, displayed prominently at the top of the page or article:
- “Sponsored by [Brand]”
- “Advertisement feature”
- “Paid partnership with [Brand]”
- “In association with [Brand]”
These labels are never hidden, abbreviated or made less prominent. The sponsor’s name is always stated. Sponsored content may also include a visual indicator, such as a distinct border or background colour, to further distinguish it from independent editorial content.
Rules and editorial independence
Sponsors pay for the placement and publication of their content, but they have no approval or veto over any other editorial content on TradeWireUK.uk. No sponsor may influence, direct or review independent news reporting, analysis, opinion pieces or market coverage. Sponsored content is never disguised as independent journalism. It is not written by our editorial staff unless explicitly disclosed, and it does not carry the authority of our newsroom.
Where sponsored content discusses financial products, investments, savings or market data, it carries the same clear disclaimer as all other financial content on this site: it is for general informational and journalistic purposes only and does not constitute financial, investment, tax or legal advice. Readers are directed to our full financial content disclaimer for further detail.
How sponsorship differs from affiliate links and independent reviews
Sponsored content is a paid placement by a brand. It is not the same as an affiliate link, where TradeWireUK.uk may earn a commission if a reader clicks through and makes a purchase. Our advertising and affiliate disclosure explains how affiliate links work and how they are identified. Sponsored content is also distinct from independent reviews, which are produced by our editorial team without payment from the subject of the review. Our reviews policy sets out how we maintain independence in product and service assessments.
Editorial independence and funding
No commercial relationship — whether sponsorship, advertising, affiliate or partnership — determines editorial conclusions. Our editorial policy and ownership and funding page provide full transparency on how TradeWireUK.uk is financed and how editorial independence is protected.
Enquiries
For all enquiries relating to sponsored content, including proposals, rates and compliance, please contact our partnerships team at sponsored@tradewireuk.uk. General contact details are available on our contact page.