Hailey Bieber, born Hailey Rhode Baldwin on November 22, 1996, in Tucson, Arizona, is an American model, socialite, media personality, and businesswoman. She is best known as the founder of the skincare brand Rhode and as the wife of pop star Justin Bieber. With a career spanning over a decade in fashion, television, and entrepreneurship, she has become one of the most recognized figures in pop culture.
Daughter of actor Stephen Baldwin and graphic designer Kennya Deodato, Hailey grew up in a family already accustomed to the spotlight. She began modeling in her teens, signed with Ford Models, and soon walked runways for major labels. But it was her marriage to Justin Bieber and the launch of her direct-to-consumer skincare line that cemented her place in the public eye.
Today, Hailey Bieber commands a significant social media following, runs a billion-dollar brand, and navigates life as a new mother. This article covers her biography, career milestones, net worth, family life, and more — all drawn from publicly available sources.
Hailey Rhode Bieber (née Baldwin)
November 22, 1996 (age 29)
5 ft 8 in (1.73 m)
Model, founder of Rhode skincare
Key insights into her life and career include:
- Hailey transitioned from a successful modeling career — walking for Ralph Lauren, Dolce & Gabbana, and Tommy Hilfiger — to founding a skincare empire.
- Her marriage to Justin Bieber, first dated in 2015 and married in 2018, remains one of the most searched celebrity relationships online.
- The birth of her son Jack Blues in August 2024 shifted public interest toward her family life.
- She maintains a multi-platform social media strategy across Instagram, TikTok, and YouTube, with over 45 million followers on Instagram alone.
- Rhode, her skincare brand, was acquired by e.l.f. Cosmetics for $1 billion in 2024, making her a billionaire in equity value.
| Fact | Detail |
|---|---|
| Birth Name | Hailey Rhode Baldwin |
| Parents | Stephen Baldwin (actor) and Kennya Deodato (graphic designer) |
| Siblings | One older sister, Alaia Baldwin |
| Modeling Career | Walked for Ralph Lauren, Dolce & Gabbana, Tommy Hilfiger, and others; represented by IMG Models |
| Rhode Launch | June 2022 |
| Wedding Ceremony | First civil ceremony September 2018; second religious ceremony September 2019 |
| Residence | Los Angeles, California |
When did Hailey Bieber marry Justin Bieber and do they have children?
Hailey and Justin Bieber first dated in December 2015 but split in January 2016. They reconciled in May 2018 and married in a civil ceremony in New York City on September 13, 2018. A second, larger wedding ceremony took place in South Carolina on September 30, 2019, surrounded by family and friends.
The couple announced the birth of their first child, a son named Jack Blues Bieber, on August 23, 2024, via Instagram. The announcement was widely covered by outlets including People magazine. Since then, both Hailey and Justin have shared glimpses of parenthood while maintaining relative privacy about their son.
How did Hailey and Justin meet?
The two were introduced by a mutual friend in 2009 when Hailey was 12 and Justin was 15. They remained friends for years before their relationship turned romantic in 2015. After a brief split, they reconnected and married three years later.
What is the baby’s name and when was he born?
Their son is named Jack Blues Bieber, born August 23, 2024. The name was shared in a simple Instagram post that quickly garnered millions of likes. No further details about the name’s meaning have been publicly confirmed.
Hailey and Justin’s relationship timeline is well documented: first date in 2015, split in early 2016, reconciliation in May 2018, civil marriage in September 2018, and a ceremonial wedding in September 2019. Their son Jack arrived in August 2024. These dates are drawn from Wikipedia and IMDb profiles.
What is Hailey Bieber’s net worth?
Hailey Bieber’s net worth is reported by Celebrity Net Worth at approximately $20 million in liquid cash. However, when including the equity from the sale of her skincare brand Rhode to e.l.f. Cosmetics for $1 billion in 2024, her total equity value reaches approximately $1 billion. Her husband Justin Bieber has a separately reported net worth of $200 million, according to multiple sources.
How does Hailey Bieber earn money?
Her income comes from several streams. As a model, she has worked with brands like Guess, Ralph Lauren, Tommy Hilfiger, Dolce & Gabbana, and Versace. She earned from her role as host of TBS’s Drop the Mic from 2017 to 2019. Her previous business ventures include a handbag line with The Daily Edited, a shoe collection with Public Desire, and a makeup line with ModelCo. The primary source of her wealth today is Rhode, the skincare brand she founded in June 2022.
Public estimates of Hailey Bieber’s net worth differ depending on whether liquid assets or total equity are counted. Celebrity Net Worth cites $20 million in cash, while the $1 billion figure reflects the Rhode acquisition by e.l.f. Cosmetics. Because private financial details are not fully disclosed, all figures should be treated as estimates.
What is Hailey Bieber’s skincare brand Rhode?
Rhode is a direct-to-consumer skincare brand founded by Hailey Bieber in June 2022. The brand launched with a small set of products including Glazing Fluid and Lip Treatment, all priced under $30. It quickly gained a cult following on TikTok, driven by Hailey’s personal endorsement and a minimalist, ingredient-focused aesthetic.
In 2024, Rhode achieved $212 million in sales for the fiscal year ending in 2025. On May 28, 2024, e.l.f. Cosmetics acquired the brand for $1 billion. Hailey remains the Chief Creative Officer and Head of Innovation under the acquisition. The brand’s popularity is often attributed to its social media strategy, clean formulations, and the direct involvement of its founder.
What products does Rhode sell?
Rhode’s core lineup includes the Glazing Fluid, a milky toner; the Peptide Lip Treatment, available in several shades; and barrier-restoring moisturizers. The brand emphasizes hydration, barrier health, and simplicity. Future product expansions have not been publicly confirmed.
Rhode’s rise from a 2022 startup to a $1 billion acquisition in just two years is notable even in the competitive skincare market. The brand’s success is closely tied to Hailey Bieber’s personal brand and her social media reach. No official announcements have been made about Rhode expanding into makeup or haircare.
Where can you follow Hailey Bieber on social media?
Hailey Bieber maintains active profiles on several major platforms. Her Instagram handle is @haileybieber, where she has over 45 million followers and shares a mix of professional work, personal moments, and Rhode promotions. She also runs a YouTube channel under the name Hailey Rhode Bieber, featuring skincare routines, fashion content, and candid conversations.
On TikTok, she posts under @haileybieber, sharing short-form videos that often highlight her daily life and product recommendations. Her social media presence is a key driver of Rhode’s visibility and her own influence in the fashion and beauty space.
Does Hailey Bieber have a YouTube channel?
Yes, her YouTube channel is titled Hailey Rhode Bieber. The channel description reads: “Welcome to my YouTube channel. From honest conversations to skincare routines to fashion fails – I can’t wait to dive into some of my most cherished passions.” Content is posted irregularly but attracts millions of views per video.
What are the key events in Hailey Bieber’s life timeline?
The following timeline outlines the major milestones in Hailey Bieber’s personal and professional life, as documented in Wikipedia and other public sources.
- 1996 — Born in Tucson, Arizona on November 22.
- 2014 — Began her modeling career, walking for Topshow and signing with Ford Models.
- 2015 — First public relationship with Justin Bieber begins in December.
- 2018 — Civil marriage to Justin Bieber in New York City on September 13.
- 2019 — Second wedding ceremony in South Carolina on September 30.
- 2022 — Launched skincare brand Rhode in June.
- 2024 — Announced pregnancy in May; gave birth to son Jack Blues Bieber on August 23. Rhode acquired by e.l.f. Cosmetics for $1 billion on May 28.
What facts about Hailey Bieber are confirmed and which remain uncertain?
In the public discussion around Hailey Bieber, some information is well established while other claims remain speculative or unconfirmed. Below is a breakdown based on available sources.
| Established Information | Information That Remains Unclear |
|---|---|
| Born November 22, 1996, in Tucson, Arizona. | Exact net worth varies by source; estimates range from $20 million (liquid) to $1 billion (equity). |
| Married Justin Bieber in 2018 (civil) and 2019 (ceremonial). | Claims about “stealing” Justin from Selena Gomez are speculative and not confirmed by any party. |
| Gave birth to son Jack Blues Bieber on August 23, 2024. | Future product launches for Rhode have not been publicly announced. |
| Founded skincare brand Rhode in June 2022; brand acquired by e.l.f. in 2024. | Details about her return to modeling or new endorsements post-maternity leave are unconfirmed. |
How did Hailey Bieber evolve from model to businesswoman?
Hailey Bieber began her career as a model in her teens, signing with Ford Models and walking for Topshop in 2014. She later worked with major fashion houses including Ralph Lauren, Tommy Hilfiger, Dolce & Gabbana, and Versace, and was represented by IMG Models. She also hosted TBS’s Drop the Mic from 2017 to 2019 and appeared in brief TV acting roles.
The launch of Rhode in 2022 marked a significant pivot from modeling to entrepreneurship. The brand’s direct-to-consumer model, affordable pricing, and strong social media alignment helped it gain rapid traction. Its acquisition by e.l.f. Cosmetics in 2024 for $1 billion validated her position as a serious business figure. Culturally, she remains a fixture in pop culture, with her personal life, fashion choices, and business moves closely followed by Gen Z and millennial audiences. For readers interested in other young stars who have built careers in the public eye, see Lily Rose Depp – Biography, Parents, Movies and Instagram 2025.
What do official sources say about Hailey Bieber?
Several authoritative sources provide verified information about Hailey Bieber. Her Wikipedia entry describes her as “an American model, socialite, media personality, and businesswoman.” Her Instagram bio identifies her as “Founder, Chief Creative Officer, and Head Of Innovation @rhode.” People magazine reported on the birth of her son, stating: “Justin and Hailey Bieber have welcomed their first child, a baby boy named Jack Blues Bieber.”
Her YouTube channel description offers insight into her personal approach: “From honest conversations to skincare routines to fashion fails – I can’t wait to dive into some of my most cherished passions.” These sources collectively paint a picture of a public figure who manages a multifaceted career while maintaining control over her personal narrative.
“Hailey Rhode Bieber (née Baldwin; born November 22, 1996) is an American model, socialite, media personality, and businesswoman.”
— Wikipedia
“Justin and Hailey Bieber have welcomed their first child, a baby boy named Jack Blues Bieber.”
— People Magazine, 2024
What is the full picture of Hailey Bieber’s life and career?
Hailey Bieber has built a career that spans modeling, television, and entrepreneurship, all while navigating life in one of the most closely watched celebrity relationships in the world. From her early days as a model signed to Ford Models to her current role as founder of a billion-dollar skincare brand, she has consistently expanded her professional footprint. The birth of her son Jack in 2024 added a new chapter to her public identity. For readers interested in other celebrity profiles, see Amal Clooney – Her Career, Family, and Net Worth in 2026 for additional context on public figures balancing personal fame with professional achievement.
Frequently Asked Questions
What is Hailey Bieber’s real name?
Hailey Rhode Bieber, born Hailey Rhode Baldwin.
Where was Hailey Bieber born?
She was born in Tucson, Arizona, USA.
How tall is Hailey Bieber?
She is 5 feet 8 inches (1.73 m) tall.
Does Hailey Bieber have a baby?
Yes, she and Justin Bieber have a son named Jack Blues Bieber, born August 23, 2024.
What is the name of Hailey Bieber’s skincare brand?
Rhode.
What is Hailey Bieber’s net worth?
Estimated at around $20 million in liquid cash and up to $1 billion in total equity including the Rhode sale, as of 2025.
What is Hailey Bieber’s Instagram?
@haileybieber
Is Hailey Bieber related to the Baldwin family?
Yes, she is the daughter of actor Stephen Baldwin and the niece of Alec Baldwin.
When did Hailey Bieber and Justin Bieber get married?
They had a civil ceremony in September 2018 and a larger wedding ceremony in September 2019.
Fiona Caldwell is Managing Editor at TradeWireUK.uk, running the daily news list, the publishing schedule and the newsroom workflow.